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Bobby's RICH RADIO serves radio stations and radio personalities by inspiring, tweaking and, if appropriate given specific market conditions, re-inventing basics.
Customized plans are developed using logic, gut instinct, awareness of today's changing world, pre-existing data and the present need of the client.
Bobby Rich and his advisors strive to offer long term solutions with immediate impact.
Bobby's RICH RADIO
established 1985 in Del Mar, California
a service mark was granted.
After tremendous success (with CHR in San Diego) Bobby then moved on to stations in New York, LA and Philadelphia, only to return in 1984 to face a new challenge: skewing the station a bit older, while retaining an uptempo, contemporary feel.
That is when the concept of HOT AC was created.