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Bobby Rich... was raised on radio.  From Davenport Iowa (KSTT) to Los Angeles (KHJ) to San Diego (KBMBfm) to New York (WXLOfm).

After attempts to create a new hybrid AC/CHR format (KHTZfm Los Angeles:'80 and WWSHfm Philadelphia:'83)...

He developed HOT AC when he returned to KFMBfm/B-100 San Diego (84-89). Since 1993, he has turned his focus to MAINSTREAM AC at KMXZ/94.9MIXfm Tucson.


Bobby often appears as a guest speaker/panelist and/or session moderator at programming conventions, including:

  • RADIO&RECORDS CONVENTION/Beverly Hills. "AC/HAC Session"

  • NAB RADIO SHOW/New Orleans: "Radio Legends Panel"

  • THE CONCLAVE/Minneapolis: "Adult Contemporary Session" (moderator)

  • RADIO&RECORDS CONVENTION/Los Angeles: "AC's Legendary On Air Personalities"

  • GAVIN SEMINAR/San Diego: "The Southern California Legends of the Airwaves"
He stepped into the Arizona Broadcasters Association Hall of fame in 2013 and was honored with a mayoral proclamation for "Bobby Rich Day in Tucson." Local publications Tucson Lifestyle and Tucson Weekly reader polls have named him Radio Personality of the year. Billboard Magazine and The Gavin Report have each named him Adult Contemporary Program Director Of The Year and Air Personality Of The Year. He was named Gavin's Best Adult Contemporary PD/OM and was nominated for the Billboard/Airplay Monitor Radio Awards as Program Director of the year.  

Radio & Records nominated him for Adult Contemporary Industry Achievement Awards. The Radio & Records Industry Achievement Awards nominated KMXZ as STATION OF THE YEAR in markets 26-100. This is a non format category with only six stations nominated nationally.

The Tucson Advertising Federation presented him with the prestigious "GOLDEN MIC AWARD" for selfless community support. He was awarded  Dynamic Duo" honors for community service by Tucson's Compass Health Care and the  Spirit of Philanthropy award from the Tucson Association of Fundraising Professionals. 

He was the first media representative to be recognized as the runner up Tucson Citizen of the Year for National Volunteer Appreciation Week.

***AWARDS***
INDUSTRY LEADER
KMXZ/94.9MIXfm is a leader in the community through on-air service elements and public service commitments and has consistently achieved market domination in 25-54 persons, 35-64 persons and 12+. 

Bobby's first experience as a disc jockey came at age 14 in his tiny Washington state home town. A few years later he became a program director in Davenport Iowa.

Significant career successes include KFMB (B-100 FM) San Diego, and KMGI/KIXI Seattle, where he served as VicePresident/General Manager and morning show anchor.  Some other programming and on-air assignments included: Los Angeles (KFI, KHTZ) and New York City (WXLO).