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Bobby Rich... was raised on radio.  From Davenport Iowa to Los Angeles (KHJ) to San Diego (KBMBfm) to New York (WXLOfm)... then Seattle and return stays in LA and San Diego.

After attempts to create a new hybrid AC/CHR format (KHTZfm Los Angeles:'80 and WWSHfm Philadelphia:'83)...

He developed HOT AC when he returned to KFMBfm/B-100 San Diego (1984). Later he turned his focus to MAINSTREAM AC at KMXZ/94.9MIXfm Tucson and led the station for 24 years.



Bobby often appears as a guest speaker/panelist and/or session moderator at programming conventions, including:

  • RADIO&RECORDS CONVENTION/Beverly Hills. "AC/HAC Session"

  • NAB RADIO SHOW/New Orleans: "Radio Legends Panel"

  • THE CONCLAVE/Minneapolis: "Adult Contemporary Session" (moderator)

  • RADIO&RECORDS CONVENTION/Los Angeles: "AC's Legendary On Air Personalities"

  • GAVIN SEMINAR/San Diego: "The Southern California Legends of the Airwaves"

He stepped into the Arizona Broadcasters Association Hall of fame in 2013 and was honored with a mayoral proclamation for "Bobby Rich Day in Tucson." 

Tucson Lifestyle and Tucson Weekly reader polls have named him Radio Personality of the year. Billboard Magazine and The Gavin Report have each named him Adult Contemporary Program Director Of The Year and Air Personality Of The Year. He was named Gavin's Best Adult Contemporary PD/OM and was nominated for the Billboard/Airplay Monitor Radio Awards as Program Director of the year.  

Radio & Records nominated him for Adult Contemporary Industry Achievement Awards. The Radio & Records Industry Achievement Awards nominated KMXZ as STATION OF THE YEAR. This is a non format category with only six stations nominated nationally.

The Tucson Advertising Federation presented him with the prestigious "GOLDEN MIC AWARD" for selfless community support. He was awarded  Dynamic Duo" honors for community service by Tucson's Compass Health Care and the  Spirit of Philanthropy award from the Tucson Association of Fundraising Professionals. 

***  Cool Stuff  ***
   Broadcasting Honcho

Bobby's first experience as a disc jockey came at age 14 in his tiny Washington state home town. A few years later he became a program director in Davenport Iowa.

Career hi-lights include KFMB (B-100 FM) San Diego, and KMGI/KIXI Seattle, where he served as VicePresident/General Manager and morning show anchor.  Some other programming and on-air assignments included: Los Angeles (KFI, KHTZ) and New York City (WXLO).